Through the efforts of Senator Karen E. Spilka and the MetroWest legislative delegation, the Massachusetts legislature created a MetroWest Tourism and Visitors Bureau. While similar entities have enriched the economies of Boston, the North Shore, Cape Cod and other areas in the state for many years, MetroWest has not benefitted from such a resource. Through the collaborative efforts of regional chambers of commerce which include the MetroWest, Marlborough Regional, Milford Area and Corridor Nine Chambers of Commerce, we will now participate in travel and tourism revenue flows.
As a means to brand and promote the various attractions and amenities that lend MetroWest its unique identity, the MWTVB represents a new, high-leverage opportunity to build visibility for MetroWest before local, regional, national and world audiences. With Tourism dollars yielding a verifiable five to one return, the MWTVB also represents a proven means to further develop the MetroWest economy in challenging times.
Industries that will become the beneficiaries of such an initiative include hotel &
hospitality, sports & recreation, and retail & dining. Other sectors include creative & cultural, historic sites, and special events. At the infrastructure level, real estate, financial, transportation, and utility interests, along with state and municipal government, stand to benefit from tourism and visitor spending through enhanced business and tax revenue.