Susan Nicholl, executive director 508-361-9881

Susan came to the MWTVB after 2-1/2 years as the technical assistance consultant for the Institute for Nonprofit Development, based at Mt. Wachusett Community College.  There, she served as a management coach working hands-on with two dozen nonprofits in the areas of governance, revenue development, marketing, and community outreach. The collaborative nature of MWTVB is its greatest strength, Nicholl says, as she works with the board to develop member services, seek financial support, and bring greater industry and geographic diversity to the effort. Her immediate objectives at MWTVB are reminiscent of her previous experience as the first and sole employee of the Massachusetts Nonprofit Network, Nicholl says, where she worked closely with a very engaged board of directors to build MNN’s infrastructure and to design and launch its membership campaign and services. She has served as editor-in-chief of regional and national magazines in Denver, Washington, DC, and North Carolina, where she also served as a university’s publications director charged with marketing all programs, services, and attractions to audiences throughout the Southeast.


Alyssa MacPherson, marketing manager

Among many responsibilities, Alyssa works closely with the hospitality community to drive economic activity to the region.  Prior to joining the MetroWest Visitors Bureau, Alyssa worked for twelve years as a senior sales manager in the hotel industry.  In addition to an area sales position selling seven Starwood Hotels in Massachusetts, Alyssa has worked at several top Massachusetts hotels including the Sheraton Boston, Westin Waltham and Sheraton Framingham.   Alyssa has extensive experience in both the group sales and business travel sales market segments and has been recognized for sales achievement throughout her career, including performance-based incentive trips for 2003, 2005, 2007; recognition as a top-10 producer for Starwood North America in July & August of 2007, and Manager of the Quarter in 2003, 2005, 2010.

Michele Marotta, outreach & development manager

Michele joined the Visitors Bureau team in December 2014, bringing with her 15 years of experience with fundraising and event planning in the non-profit sector.  She has worked with teams to execute events on both large and small scale for organizations such as the Children’s Museum of Manhattan, the Brooklyn Botanic Garden, The New England Farmers Union and Community Involved in Sustaining Agriculture (CISA).   Building strong relationships with members, donors and volunteers at all levels has been key to Michele’s success working with many small and start-up organizations on membership outreach, fundraising campaigns, and event and volunteer coordination.  No matter the scope or scale of an event, Michele places utmost importance on the donor, guest and volunteer experience. Michele also volunteers her time in the Natick Public Schools and with SPARK Kindness, Inc.

Development Committee

  • Kathy Quinton (chair)
  • Adrienne Currin, Planet Aid
  • Francoise Elise, South Middlesex Opportunity Council
  • Dennis Giombetti, Office of Senator Karen E. Spilka
  • Helene Loiselle, Hampton Inn Marlborough
  • Shelley Reese, Learning Center for the Deaf

Hospitality Advisory Committee:  Thirty representatives of MetroWest hotels, inns, and restaurants participate in this committee, which meets quarterly. People who are not members of MWTVB are welcome to attend a meeting to get to know the group and its agenda. To attend, please send a message to

Cultural Convening: Representatives of arts and cultural nonprofit organizations, arts businesses, and municipal departments convene quarterly. To attend, please send a message to

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