Susan Nicholl, executive director
Susan comes to the MWTVB after 2-1/2 years as the technical assistance consultant for the Institute for Nonprofit Development, based at Mt. Wachusett Community College. There, she served as a management coach working hands-on with two dozen nonprofits in the areas of governance, revenue development, marketing, and community outreach.
The collaborative nature of MWTVB is its greatest strength, Nicholl says, as she works with the board to develop member services, seek financial support, and bring greater industry and geographic diversity to the effort.
Her immediate objectives at MWTVB are reminiscent of her previous experience as the first and sole employee of the Massachusetts Nonprofit Network, Nicholl says, where she worked closely with a very engaged board of directors to build MNN’s infrastructure and to design and launch its membership campaign and services.
She has served as editor-in-chief of regional and national magazines in Denver, Washington, DC, and North Carolina, where she also served as a university’s publications director charged with marketing all programs, services, and attractions to audiences throughout the Southeast.
Brenda Crawshaw, sales director
Brenda comes to MWTVB from 9 years in sales and sales administration at Stampin’ Up, a direct sales model with a focus on online activity. For three of those years, she was also the owner/operator of the Everyday Gourmet Cafe in Waltham and Dinner Express in Framingham. Previously, she spent a decade in medical administration, including serving as administrative manager at HealthCare Associates at Beth Israel Hospital and as practice manager for Boston Cardiology and the Boston Pain Center.
Beth Reynolds, hospitality & marketing associates
Beth joined the Visitors Bureau in November 2012, bringing an expertise in the hospitality industry. Most recently, Beth was director of catering for Sheraton Framingham Hotel & Conference Center.
- Gregg Chalk, Dean College
- Peter Golden, the Golden Group
- Michele Levy, Walnut Hill School
- Rick Stockwood, r-ticulate
- Steve Ziglar, New England Wildflower Society
Hospitality Advisory Committee: Thirty representatives of MetroWest hotels, inns, and restaurants serve on this committee, which meets monthly. People who are not members of MWTVB are welcome to attend a meeting to get to know the group and its agenda. To attend, please send a message to firstname.lastname@example.org
Cultural Convening: Representatives of arts and cultural nonprofit organizations, arts businesses, and municipal departments convene every other month. To attend, please send a message to email@example.com