About the MetroWest Visitors Bureau

About the MetroWest Visitors Bureau

As the only regional organization with the mission of stimulating the MetroWest economy by marketing the region's assets, we have served hundreds of businesses, nonprofit agencies, and municipalities since our founding four years ago. This independent nonprofit organization markets the region’s cultural and recreational venues, retailers, restaurants, accommodations, and educational and other services to visitors and residents alike. These marketing efforts also serve to brand the region, build collaborations across sectors and towns, support jobs-producing enterprises, and make residents and employees proud of where they live and work. The Commonwealth of Massachusetts matches each dollar raised by the Visitors Bureau, which doubles the impact of every revenue source.

As a regional economic development initiative, our MWVB is working not only to attract travelers to the area, but to guide local residents looking for a service, family activity, fantastic meal, cultural experience, getaway, and more.  Our goal is to compile all that the region has to offer and then make this compelling information as accessible as possible to a host of audiences.

By showing off the best of MetroWest, we’ll be giving more people more great reasons to spend more dollars right here.

Who benefits?  The benefits of an RTC aren’t limited to organizations who cater to visitors.  In addition to the hospitality and restaurant industries, the MWVB works directly with sports and recreation, retail, cultural and historical attractions, performing arts, and community gatherings such as street fairs and farmers’ markets. 

By bringing more visitors to our region, and by encouraging residents to “visit” other venues in their own backyard, our work yields significant tax revenue for our municipalities and for the Commonwealth’s general fund.

The MWVB is truly a collaborative effort, with the heads of four area Chambers of Commerce serving on our Founding Board of Directors along with representatives of major attractions, the hospitality industry, colleges and universities, and historical and cultural nonprofit organizations.

The result of four years of study and discussion by the Creative Economy Initiative (see History), the MWVB knows that a collaborative effort, with diverse representation and with plenty of avenues for communication and input, not only puts MetroWest on the map, but keeps revenue right here at home.

Financial support:  As a designated RTC, the MWVB is eligible for state funding through the Massachusetts Office of Travel & Tourism.  Currently, we are grateful for a matching grant of state funds, which matches, dollar-for-dollar, the revenue we bring in through other means, such as sponsorships, advertising, and other fee-for-services.  For information about our Sponsor program, please contact Michele Marotta at michele@metrowestvisitors.org