About the MetroWest Visitors Bureau

As the only regional organization with the mission of stimulating the MetroWest economy by marketing the region's assets, we have served hundreds of businesses, nonprofit agencies, and municipalities since our founding four years ago. This independent nonprofit organization markets the region’s cultural and recreational venues, retailers, restaurants, accommodations, and educational and other services to visitors and residents alike. These marketing efforts also serve to brand the region, build collaborations across sectors and towns, support jobs-producing enterprises, and make residents and employees proud of where they live and work. The Commonwealth of Massachusetts matches each dollar raised by the Visitors Bureau, which doubles the impact of every revenue source.

As a regional economic development initiative, our MWVB is working not only to attract travelers to the area, but to guide local residents looking for a service, family activity, fantastic meal, cultural experience, getaway, and more.  Our goal is to compile all that the region has to offer and then make this compelling information as accessible as possible to a host of audiences.

By showing off the best of MetroWest, we’ll be giving more people more great reasons to spend more dollars right here.

Who benefits?  The benefits of an RTC aren’t limited to organizations who cater to visitors.  In addition to the hospitality and restaurant industries, the MWVB works directly with sports and recreation, retail, cultural and historical attractions, performing arts, and community gatherings such as street fairs and farmers’ markets. 

By bringing more visitors to our region, and by encouraging residents to “visit” other venues in their own backyard, our work yields significant tax revenue for our municipalities and for the Commonwealth’s general fund.

The MWVB is truly a collaborative effort, with the heads of four area Chambers of Commerce serving on our Founding Board of Directors along with representatives of major attractions, the hospitality industry, colleges and universities, and historical and cultural nonprofit organizations.

The result of four years of study and discussion by the Creative Economy Initiative (see History), the MWVB knows that a collaborative effort, with diverse representation and with plenty of avenues for communication and input, not only puts MetroWest on the map, but keeps revenue right here at home.

Financial support:  As a designated RTC, the MWVB is eligible for state funding through the Massachusetts Office of Travel & Tourism.  Currently, we are grateful for a matching grant of state funds, which matches, dollar-for-dollar, the revenue we bring in through other means, such as sponsorships, advertising, and other fee-for-services.  For information about our Sponsor program, please contact Michele Marotta at michele@metrowestvisitors.org

Community Spotlight: Framingham

America’s largest town boasts a population of almost 70,000 residents speaking more than 50 languages and living 20 miles west of Boston in urban, suburban, and rural neighborhoods. Along with great neighborhoods, Framingham has extraordinary options for shopping and dining, a vibrant and innovative center for business and industry that hosts a number of world class companies, an expanding hub of cultural and educational opportunity, unmatched road and railway access, and active investment in the Town’s infrastructure.

Higher Education

Framingham boasts excellent higher education opportunities right in our back yard at Framingham State University and Mass Bay Community College, as well as easy access to the world-class institutions in the greater Boston area, including Harvard, MIT, Tufts, Boston University, Boston College, Wellesley, Brandeis, Bentley, Northeastern University, and Worcester Polytechnic Institute. 

In addition to continuing education opportunities at Framingham State University and Mass Bay Community College, there are opportunities for arts education through both the Danforth Museum School and the Amazing Things Arts Center Workshops

Framingham operates over 200 youth, adult, and family arts and athletic programs on 62 public athletic fields, an indoor pool, a skating rink, and an athletic center. You and your family can also enjoy 52 playgrounds with equipment, 20 public tennis courts including 10 with lights, and three public beaches. You could go boating and picnicking at Farm Pond, skating at Loring Arena, walking through Wittenborg Woods - you’ll run out of weekends before you run out of things to do! 

When completed, the Cochituate Rail Trail will connect Framingham and Natick residents to local schools, offices, shopping, and transportation hubs. The 25-mile Bruce Freeman Rail Trail, which will connect Framingham with Lowell, is in the planning stages, as is the 104-mile long Mass Central Rail Trail, connecting Boston to Western Massachusetts, passing just north of Framingham.

For a list of public beaches in town, go here.

Eat, Drink, Shop
Framingham is one of those unique places that offer just about every shopping opportunity imaginable. Our section of Route 9 / Worcester Road is well-known throughout New England as a mecca for popular retail and restaurant experiences. 

Downtown Framingham boasts over 30 ethnic enterprises, including Asian, Hispanic, Brazilian, and Eastern European shops, cafes, and restaurants. Shoppers looking for alternatives to big box stores and chain restaurants can enjoy Brazilian, Middle Eastern, Indian, and Asian cuisine; imported clothing shops; and attentive service that defines family-owned operations.

The Golden Triangle is located at the MassPike (I-90) Exit #13 roughly in the area bounded by Route 9, Route 30, and Speen Street. This area includes the Natick Mall, the Framingham Mall, and Shoppers World for a comprehensive shopping and dining experience with everything from a grocery store to high-end luxury shops. In between are a wide variety of restaurants at every price-point. 

In addition to the section of Route 9 that forms the border of the Golden Triangle described above, Route 9 extends through Framingham with a large number shopping, dining, and other services serving local and regional customers. This includes hubs of activity at Framingham Centre and the Technology Park area at Mass Pike Exit 12.

Visual and Performing Arts

Arts and culture flourish in Framingham and an abundance of entertainment venues are located throughout the town. The IMAX theater, AMC movie complex, Amazing Things Art Center, and Nevins Hall at the Historic Memorial Building just begin to identify the diversity of experiences offered. Framingham also plays host to a number of regional cultural institutions including the Danforth Museum of Art, the Mazmanian Art Gallery, Garden in the Woods, and the Framingham History Center. 

For more things to do, view the Framingham Calendar of Events.

Performing Arts

Amazing Things Arts Center

Performing Arts Center of MetroWest


Visual Arts 
Danforth Museum of Art - Focusing on American art from 18th century to present day, the Danforth Museum of Art is dedicated to showing the very best examples of contemporary art by both emerging and established artists, as well as an exploration of the School of Boston Expressionism. Our compelling exhibitions and permanent collection of over 3,500 works of art offer countless opportunities for all ages to explore a range of media and artistic forms of expression. Our mission strongly supports education: the 400 yearly studio art courses offered in the Museum School, family workshops, and artist lectures offer Museum members and visitors numerous opportunities to learn and create.

Mazmanian Gallery at Framingham State University

Fountain Street Fine Arts is an artist-run, membership based gallery housed in the century old Bancroft Building in Framingham.  Also check out their blog: http://www.fsfaboston.com/growingagallery/ .

Fountain Street Studios located just outside downtown, the Fountain Street Studios is a vibrant artists community that holds frequent strolls and open houses that allow you to come visit and watch the artists at work.

Saxonville Studios, located in the Saxonville area of Framingham, this small but diverse group of artists has been active for more than 20 years.