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The Value of Membership

MetroWest is on the map!

Through 2010 legislation proposed by Sen. Karen E. Spilka, the MetroWest Tourism & Visitors Bureau was designated as a Regional Tourism Council (RTC) and now has the exciting job of marketing the countless things to do and see and crow about in our 19 municipalities*. Let us show you off!

Our MetroWest Visitors Bureau (MWVB) is working not only to attract travelers to your business, but to market your business to MetroWest residents looking for a local service, family activity, fantastic meal, cultural experience, getaway, and more. The MWVB is the first regional effort to “brand” and market MetroWest.

Your Membership in the MWVB offers:

  • High visibility among residents and visitors alike through web listings, event postings, display advertising, and referrals
  • Great marketing leads and opportunities nationally and internationally, available only through our affiliation as an RTC

Members have influence! You’ll be . . .

  • Shaping the MWVB’s services: You can ensure that our organization meets your needs by giving us input about our services and about our effort—the region’s first!—to brand MetroWest
  • Keeping our dollars in MetroWest: Until MetroWest became an RTC, millions of dollars in room tax collected by our region’s hotels was being sent to Boston to market its attractions and amenities. Now a significant portion of those tax revenues stays in MetroWest in the form of a grant to your MWTVB.
  • Sending a message to the State Legislature: Your membership tells the Legislature that MetroWest indeed belongs on the map of state-funded Regional Tourism Councils! Show your support for this economic development initiative so that MetroWest continues to receive state funding to brand and market our region.

Join us as we put YOUR organization and MetroWest on the map!

The Benefits of Membership

For our MEMBERS ONLY, we offer high visibility among residents and visitors alike through:

  • A free listing in our electronic guide to MetroWest (our website), including a live link and photo
  • Free postings of your specials and sales on our website, with additional visibility through FacebookTwitter, and more.
  • Free postings of your events on our regional calendar, marketed to families, businesses, conferences, and travelers.
  • Free listing in our comprehensive print guide to our region, published annually
  • Display advertising opportunities on our website.
  • Inclusion in our referral list used to respond to queries from visitors, residents, the press, and conference and tour planners.
  • Invitations to free and low-cost member events including professional development and capacity building workshops and valuable networking opportunities throughout the year.
  • Monthly member e-newsletter outlining current free and low cost marketing opportunities, event announcements more!
  • Opportunity to distribute our Guide to MetroWest.
  • Deep advertising discounts in select major magazines, sports programs, travel guides, and more.
  • No-cost listings on the Mass Office of Travel & Tourism website,
  • Extensive research on tourists’ patterns, spending habits, decision-making.
  • Opportunity to have photographs of your business included—at no cost!—in marketing campaigns in New York, New England, nationwide, and overseas.
  • Opportunity to be featured in the state’s seasonal marketing campaigns, as well as trade shows and conferences focused on weddings, sports, group tours, recreation, and history.
  • Opportunity to have your events and activities listed on seasonal and holiday specific webpages.
  • Leads from conventions, trade shows, and inquiries to the Mass Office of Travel & Tourism

These tools make it easy to share your connection with the MetroWest Visitors Bureau!

We encourage our members, partners and sponsors to publicize their work with the MetroWest Visitors Bureau by sending event listings and other information about the partnership to their constituents, supporters and friends. Put our logo on your website, share a link to the Guide to MetroWest with your customers, post events on our online calendar and connect with us via Facebook or Twitter. There are many free ways to amplify your presence in all channels by sharing information about your work with the MWVB!


Membership Rates

Join us, or renew your membership! Membership is valid for 12 months from the date of payment.

Don't forget to place our membership badge on your website, and check here for the other great membership benefits.


Contact Erin Lynch for more information at

Member Resources

We are pleased to provide the below opportunities for visibility!

As a sponsor of a MetroWest Visitors Bureau event or an advertiser in a MetroWest Visitors Bureau publication, your business will receive extensive, sustained visibility with an important audience of potential consumers and numerous opportunities for meaningful, direct contact with representatives from businesses and non-profit organizations across sectors all while supporting the work of the MetroWest Visitors Bureau.

Want to reach consumers? Want to connect with other businesses? You can do BOTH through a MetroWest Visitors Bureau event or publication! Pick and choose to meet your business needs and goals!

Become a Member

Already a member? Place our Membership Badge on your website or e-communications and link back to

metrowest 2020 guide cover

For more information contact Erin Lynch

MetroWest Cities

Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland, Westborough, as well as 11 additional bordering towns. We invite businesses from any community that wants to affiliate with our RTC to join us!

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