As the first Regional Tourism Council devoted solely to our 19 towns, the MetroWest Tourism & Visitors Bureau (MWTVB) has the happy job of showing off the countless fantastic things to do and see and crow about in the 19 municipalities that compose MetroWest.

As a regional economic development initiative, our MWTVB is working not only to attract travelers to the area, but to guide local residents looking for a service, family activity, fantastic meal, cultural experience, getaway, and more.  Our mission is to compile all that the region has to offer and then make this compelling information as accessible as possible to a host of audiences.

By showing off the best of MetroWest, we’ll be giving more people more great reasons to spend more dollars right here.

Who benefits?  The benefits of an RTC aren’t limited to the traditional tourism industry.  In addition to the hospitality and restaurant industries, the MWTVB will benefit sports and recreation, retail, cultural and historical attractions, performing arts, and community gatherings such as street fairs and farmers’ markets.  At the infrastructure level, real estate, financial services, transportation, and state and municipal governments stand to gain enhanced levels of business and tax revenue from MWTVB’s efforts to attract more people to MetroWest—and to encourage MetroWest residents to find what they need right in our region.

The MWTVB is truly a collaborative effort, with the heads of four area Chambers of Commerce serving on our Founding Board of Directors along with representatives of major attractions, the hospitality industry, colleges and universities, and historical and cultural nonprofit organizations.

The result of four years of study and discussion by the Creative Economy Initiative, the MWTVB knows that a collaborative effort, with diverse representation and with plenty of avenues for communication and input, not only puts MetroWest on the map, but keeps revenue right here at home.

Financial support:  As a designated RTC, the MWTVB is eligible for state funding through the Massachusetts Office of Travel & Tourism.  Currently, we are grateful for a matching grant of state funds, which matches, dollar-for-dollar, the revenue brought in through other means. In addition, MWTVB is building support from corporations, foundations, and others in MetroWest.  For information about our Sponsor program, please contact Susan Nicholl at susan@metrowestvisitors.org

MWTVB’s Mission:  To stimulate economic activity in MetroWest by marketing the region’s assets to visitors and residents.


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