The MetroWest Boston Visitors Bureau is leading a regional initiative to create a Fan Zone experience throughout MetroWest during the 2026 FIFA World Cup™. The Fan Zone will operate across multiple days and locations, bringing the excitement of the World Cup directly into several MetroWest communities.
Each Fan Zone will feature a watch party on a jumbotron surrounded by a festival environment including a beer garden, food trucks, vendors, interactive activities, and live entertainment.
Attendance is projected at 1,500–3,000 guests per day. Foot traffic will be driven through a robust marketing campaign including print, digital, and social advertising, the official Fan Zone Guide, media outreach, and out-of-home advertising (billboards, commuter rail trains and stations, etc.). The Fan Zone Guide will be printed and distributed in the Fan Zone, at hotels and through local partners. It will also be distributed digitally on the websites of the MetroWest Boston Visitors Bureau, Meet Boston, FIFA World Cup™ Boston 26, VisitMA.com, Discover New England, MetroWest municipalities and chambers of commerce, advertisers, regional hotels, additional partners and promoted through an ad campaign for total estimated impressions of 8.86 million.
Fan Zone Locations
Marlborough:
The Marlborough Fan Zone will run June 11–13 (Opening Weekend), showcasing four games at Kelleher Field’s complex:
Franklin:
The Franklin Fan Zone is scheduled for June 24-25. The Fan Zone will be located on the Franklin Town Common and at Hayward Manor, across the street. Featured games include:
How to Get Involved
Your company can be part of the excitement through an interactive activity booth and brand activation. There are limited booths available. Pricing includes both the booth and the activity cost, with three tiered options. Pricing is per Fan Zone location and includes the following:
Exposure & Benefits
Download this information
Ready to Book? Contact Stacey David at sdavid@metrowestvisitors.org
