November 2, 2023
METROWEST VISITORS BUREAU ANNOUNCES NEW EXECUTIVE DIRECTOR
The MetroWest Boston Visitors Bureau (MBVB) is pleased to announce the appointment of Stacey David as their new Executive Director. Ms. David most recently served as Deputy Director of the Bureau, and previously served as a Board member for the organization, representing the arts and culture sector.
“We are so excited to have Stacey David as the new ED at the Visitors Bureau,” the MBVB Board of Directors said in a statement. “Stacey is such a strong leader and has already shown how she plans to positively impact the organization’s effectiveness, visibility, and ability to promote the local area as a tourist destination. We are excited to watch her guide the Bureau to success by providing clear direction, building a strong team, and adapting to the evolving landscape of tourism.”
The MetroWest Boston Visitors Bureau promotes travel and tourism throughout the 19 towns of the MetroWest region, which includes Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland, and Westborough. Affiliated with the Massachusetts Office of Travel and Tourism (MOTT), the MBVB conducts a number of marketing and advertising campaigns each year to draw both domestic and international visitors into the region, as well as enticing tour groups and meeting planners to consider MetroWest as a destination. The Bureau’s membership includes hotels, restaurants, area attractions, arts and cultural organizations, and retail establishments, all of which are promoted through the annual Visitors Guide and marketing campaigns.
“I am delighted to take over the helm of the Visitors Bureau,” Ms. David said, “and look forward to continuing the great work we started this year. We are continuing to expand our marketing and advertising programs, which include both ads and editorial coverage in Yankee magazine, Down East, Rhode Island Monthly, New Hampshire magazine, and Connecticut magazine, all of which highlight the amazing things to see and do in MetroWest. We launched a beautiful new Visitors Guide this summer, which can be found on our website as well as in visitor information booths all over New England. In conjunction with our partner tourism councils, we are working on a huge PR campaign as well as a digital marketing campaign. We have expanded our website, and will continue to do so, and hope that both residents and visitors see us as a resource for exploring MetroWest.”
Now that businesses are starting to recover from the Covid-19 pandemic, the Bureau has once again offered paid memberships that include a variety of benefits.
“We see ourselves as a partner to our members who can provide a wide variety of marketing and promotional assistance at a fraction of the cost were they to undertake the same campaigns on their own. Our members can participate in co-op advertising programs and other initiatives with very little investment on their part, either financially or through human resources. We love having engaged members because there are so many ways we can promote them.”
Residents and visitors can access the Bureau’s regional events calendar, attraction listings, and the Visitors Guide online at www.metrowestvisitors.org. Businesses interested in more information on the Bureau, membership, and current marketing initiatives should email Stacey David at sdavid@metrowestvisitors.org.
